CREATIVE WORK.

PIP IS A FREELANCE CREATIVE DIRECTOR/ART DIRECTOR

Brands: NIKE + PELOTON + LULULEMON + MARRIOTT + YOUTUBE MUSIC + BUDWEISER + GOOGLE + COACHELLA + PANERA BREAD + GLOBAL CITIZEN.

Selected work.

peloton boxing launch x eminem

AD: Pip Cowley. Peloton Boxing featuring Eminem was a campaign that launched Boxing classes onto the Peloton App for the first time in a way that was designed to pack a punch!

lululemon women’s footwear launch

AD & director: pip cowley

Women’s runners are actually designed based on the shape of a man’s foot. The footwear industry have the saying, “Pink it and shrink it”. So lululemon set out to design a running shoe for women, designed specifically for women and based on millions of women’s feet. working with miniac films we set out to create a launch film that would set lululemon apart from the rest as an outlier in the women’s running market.

renaissance hotels: the navigator live series

AD & photographer: Pip Cowley. “The Navigator Live” was a branded content series for Marriott’s Renaissance Hotels. The series was a music travel show, where we invited bands to perform a concert for guests staying at the property and then be taken on a tour of the best restaurants, coffee shops and stores that the city had to offer. The series ran for 2 seasons. Produced by Golden Voice. EP Raymond Roker. Director: Michael Abbott